Dynamite

Personalize your website for every target account

Dynamite recognizes the accounts you are targeting, so each one sees the proof and next step most likely to convert.

Illustrative Ledgerline website for No match. Finance teams that close faster with Ledgerline. Customer stories in their usual order
  • Message for this visit
  • Relevant account proof
  • Relevant content first
No match
  • No company match, or a company that is not on the list
Illustrative example: Ledgerline. Generated design previews.

A target account opens the customers page

Ledgerline’s customers page lists its stories in a fixed order. Its imported account list has a segment on each row, and visitor identification is on. When a visit is matched to a company in “Logistics targets”, the page opens with the freight story and a meeting button. The unmatched majority sees the usual order.

The data behind every decision

Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.

No match

From every visit

  • Where they came from
  • Campaign and ad
  • Pages they viewed
  • Past visits
  • Device, location, time

Data you connect

  • De-anonymizer
  • Company and contact matchesNo company match, or a company that is not on the list
  • Your CRM and product data
  • Custom connectors

Install on any website with one line of JavaScript

<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
  • Shopify
  • Webflow
  • Framer
  • WordPress
  • Squarespace
  • Wix
  • Next.js

Built for your agents

Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.

  • Claude
  • OpenAI
  • Any MCP client

Self-improving

Dynamite reviews performance across all variants and personas, so each iteration gets better.

You keep control

Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.

Illustrative Ledgerline website for No match. Finance teams that close faster with Ledgerline. Customer stories in their usual order
  • Message for this visit
  • Relevant account proof
  • Relevant content first

Illustrative example: Ledgerline. Generated design preview.

One site. Different starting points.

A message that fits

Start with the need that brought this visitor here.

No match
Finance teams that close faster with Ledgerline

Finance teams that close faster with Ledgerline

Matched target account
How a freight carrier closes across all its depots

How a freight carrier closes across all its depots

Matched customer account
New this quarter: multi-entity close

New this quarter: multi-entity close

Show the right example

Put the product, workflow or story they care about in view.

No match
Customer stories in their usual order

Customer stories in their usual order

Matched target account
The Northway Haulage story, moved to the top of the page

The Northway Haulage story, moved to the top of the page

Matched customer account
A short tour of the multi-entity release

A short tour of the multi-entity release

A relevant next step

Choose the action that fits this visit. Measure relevant demo requests against the original.

No match
Book a demo

Book a demo

Matched target account
Meet the logistics team

Meet the logistics team

Matched customer account
Talk to your account manager

Talk to your account manager

The useful things first

Help each visitor find their starting point in the same site.

No match
Customer stories in their usual order

Customer stories in their usual order

Matched target account
The Northway Haulage story, moved to the top of the page

The Northway Haulage story, moved to the top of the page

Matched customer account
A short tour of the multi-entity release

A short tour of the multi-entity release

  • No company match, or a company that is not on the list
  • Identified company matches a row in the “Logistics targets” segment
  • Identified company matches a row in the “Customers” segment

Questions

Does uploading a lead list identify visitors?

No. A visit is linked to a row only when visitor identification matches the company, or when a data connector you host returns traits for a visitor your own system already knows.

Is a company match a person match?

No. It means the visit probably came from that organization and says nothing about who the person is or what they do there.

Can unknown visitors still benefit?

Yes. Campaign values, referrer and pages read work with only the script, so an unmatched click from an account-targeted campaign still gets that campaign’s version.

Who is Dynamite for?

Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.

Do I need to redesign anything or migrate?

No. It works with any website out of the box.

How long until I see results?

You should be implemented in a day and start seeing results within a week.

Do I get help setting up?

Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.

Are there guides?

We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.

How much management does it take?

Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.

Will it affect my page speed?

No. Dynamite runs at runtime, after your page has painted.

Where does the data live?

In a cookie in the visitor's browser, backed up and enriched on a server.

What can be changed?

Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.

How fast is it?

Dynamite caches variants, so the decision engine can render new content within 300 ms.

Sell to every visitor like they are the only one.

Or email samraaj@ion.design