A message that fits
Start with the need that brought this visitor here.
Opened two espresso coffees
Your espresso era starts here.
Opened two filter coffees
A little patience, a brighter cup.
Personalize your website for anonymous visitors
Dynamite personalizes from the visit itself, so every visitor sees what is most likely to convert before you know who they are.
- Message for this visit
- A matching example
- Relevant content first
Opened two espresso coffees
- Two different espresso product pages viewed in this browser
Illustrative example: Daybreak. Generated design previews.
Two coffee shoppers, neither with an account
Daybreak’s coffees page has a brew-method filter the store built itself. Once a browser has opened two espresso coffees, that page arrives with the filter on Espresso and the product pages talk about espresso. Two filter coffees do the same for pour-over. The shopper can set the filter back, and from then on their own choice wins.
The data behind every decision
Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.
Opened two espresso coffees
From every visit
- Where they came from
- Campaign and ad
- Pages they viewedTwo different espresso product pages viewed in this browser
- Past visits
- Device, location, time
Data you connect
- De-anonymizer
- Company and contact matches
- Your CRM and product data
- Custom connectors
Install on any website with one line of JavaScript
<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
Shopify
Webflow
Framer
WordPress
Squarespace
Wix
Next.js
Built for your agents
Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.
Claude
OpenAI- Any MCP client
Self-improving
Dynamite reviews performance across all variants and personas, so each iteration gets better.
You keep control
Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.
- Message for this visit
- A matching example
- Relevant content first
Illustrative example: Daybreak. Generated design preview.
One site. Different starting points.
Opened two espresso coffeesOpened two filter coffeesShow the right example
Put the product, workflow or story they care about in view.
Opened two espresso coffeesA starting recipe: 18 g in, 36 g out, 25–30 s
Opened two filter coffeesA starting recipe: 20 g coffee, 320 g water, 3 min
A relevant next step
Choose the action that fits this visit. Measure product exploration against the original.
Opened two espresso coffeesMeet Golden Hour · $19
Opened two filter coffeesStart with filter coffees
The useful things first
Help each visitor find their starting point in the same site.
Opened two espresso coffeesA starting recipe: 18 g in, 36 g out, 25–30 s
Opened two filter coffeesA starting recipe: 20 g coffee, 320 g water, 3 min
- Two different espresso product pages viewed in this browser
- Two different filter product pages viewed in this browser
Questions
Do we need company identification?
No. Referrer, campaign values, pages viewed, past visits, device, coarse location and time come with the script alone. Identification is optional and off by default.
What can browsing tell us?
Which products and topics one browser has spent time on, on your site, recently. That is a fair hint about what the visitor wants next and no evidence of a job title, a company or a purchase.
How do visitors correct a mismatch?
Through a control on your page, such as a filter or tabs, registered as a target: what they pick there overrides the version. Without one, only their further browsing shifts later pages.
Who is Dynamite for?
Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.
Do I need to redesign anything or migrate?
No. It works with any website out of the box.
How long until I see results?
You should be implemented in a day and start seeing results within a week.
Do I get help setting up?
Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.
Are there guides?
We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.
How much management does it take?
Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.
Will it affect my page speed?
No. Dynamite runs at runtime, after your page has painted.
Where does the data live?
In a cookie in the visitor's browser, backed up and enriched on a server.
What can be changed?
Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.
How fast is it?
Dynamite caches variants, so the decision engine can render new content within 300 ms.
Sell to every visitor like they are the only one.
Or email samraaj@ion.design
