Dynamite
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Personalize your B2B website for every visitor

Dynamite personalizes your B2B website within 300 ms, so every buyer sees the headline, proof and next step most likely to convert.

Illustrative Switchboard website for Creative leads campaign. More making. Fewer status meetings.. The Creative review workflow and its approval owners
  • Message for this visit
  • A matching example
  • Relevant content first
Creative leads campaign
  • utm_campaign=creative-leads on the landing URL
Illustrative example: Switchboard. Generated design previews.

One homepage, two LinkedIn campaigns

Switchboard advertises to creative leads and to product managers on LinkedIn. Both ads used to land on “Good work. Less coordination.” Each campaign now gets its own hero, and a visit with neither campaign value still sees the original.

The data behind every decision

Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.

Creative leads campaign

From every visit

  • Where they came from
  • Campaign and adutm_campaign=creative-leads on the landing URL
  • Pages they viewed
  • Past visits
  • Device, location, time

Data you connect

  • De-anonymizer
  • Company and contact matches
  • Your CRM and product data
  • Custom connectors

Install on any website with one line of JavaScript

<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
  • Shopify
  • Webflow
  • Framer
  • WordPress
  • Squarespace
  • Wix
  • Next.js

Built for your agents

Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.

  • Claude
  • OpenAI
  • Any MCP client

Self-improving

Dynamite reviews performance across all variants and personas, so each iteration gets better.

You keep control

Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.

Illustrative Switchboard website for Creative leads campaign. More making. Fewer status meetings.. The Creative review workflow and its approval owners
  • Message for this visit
  • A matching example
  • Relevant content first

Illustrative example: Switchboard. Generated design preview.

One site. Different starting points.

A message that fits

Start with the need that brought this visitor here.

Creative leads campaign
More making. Fewer status meetings.

More making. Fewer status meetings.

Product managers campaign
From roadmap to shipped, together.

From roadmap to shipped, together.

Show the right example

Put the product, workflow or story they care about in view.

Creative leads campaign
The Creative review workflow and its approval owners

The Creative review workflow and its approval owners

Product managers campaign
The Product roadmap workflow and its decision log

The Product roadmap workflow and its decision log

A relevant next step

Choose the action that fits this visit. Measure demo requests against the original.

Creative leads campaign
Try Creative review

Try Creative review

Product managers campaign
Try Product roadmap

Try Product roadmap

The useful things first

Help each visitor find their starting point in the same site.

Creative leads campaign
The Creative review workflow and its approval owners

The Creative review workflow and its approval owners

Product managers campaign
The Product roadmap workflow and its decision log

The Product roadmap workflow and its decision log

  • utm_campaign=creative-leads on the landing URL
  • utm_campaign=product-managers on the landing URL

Questions

Can we start without company identification?

Yes. Campaign values, referrer, pages read and past visits work with only the script installed.

How do LinkedIn campaign parameters affect the page?

A version can require one exact utm_campaign value, so only clicks from that campaign are eligible for it. With the LinkedIn Ads account connected, dyn_li_ad_set and dyn_li_ad on the ad URL match the ad set and ad too.

Does a CRM contact list identify an anonymous browser?

No. A visit is linked to a row on the list only when visitor identification matches the company or your own data connector returns traits for it.

Can marketers review changes before publishing?

Yes. Changes are drafts you preview on your real site in the editor, and visitors see nothing until an admin publishes.

Who is Dynamite for?

Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.

Do I need to redesign anything or migrate?

No. It works with any website out of the box.

How long until I see results?

You should be implemented in a day and start seeing results within a week.

Do I get help setting up?

Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.

Are there guides?

We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.

How much management does it take?

Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.

Will it affect my page speed?

No. Dynamite runs at runtime, after your page has painted.

Where does the data live?

In a cookie in the visitor's browser, backed up and enriched on a server.

What can be changed?

Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.

How fast is it?

Dynamite caches variants, so the decision engine can render new content within 300 ms.

Sell to every visitor like they are the only one.

Or email samraaj@ion.design