Dynamite
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Personalize product pages for every buyer

Dynamite personalizes your product pages within 300 ms, so every buyer gets the explanation that fits what they already know.

Illustrative Daybreak website for Has not read the guide. Whole bean / 250 g. Origin and tasting story come first, with the brew guide last
  • Message for this visit
  • A matching example
  • Relevant content first
Has not read the guide
  • No time spent on a brew guide section
Illustrative example: Daybreak. Generated design previews.

One coffee page, before and after the brew guide

Each Daybreak coffee page has a purchase box and, lower down, a brew guide. The box and the order of the sections are targets. Name, price and tasting notes are not.

The data behind every decision

Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.

Has not read the guide

From every visit

  • Where they came from
  • Campaign and ad
  • Pages they viewedNo time spent on a brew guide section
  • Past visits
  • Device, location, time

Data you connect

  • De-anonymizer
  • Company and contact matches
  • Your CRM and product data
  • Custom connectors

Install on any website with one line of JavaScript

<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
  • Shopify
  • Webflow
  • Framer
  • WordPress
  • Squarespace
  • Wix
  • Next.js

Built for your agents

Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.

  • Claude
  • OpenAI
  • Any MCP client

Self-improving

Dynamite reviews performance across all variants and personas, so each iteration gets better.

You keep control

Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.

Illustrative Daybreak website for Has not read the guide. Whole bean / 250 g. Origin and tasting story come first, with the brew guide last
  • Message for this visit
  • A matching example
  • Relevant content first

Illustrative example: Daybreak. Generated design preview.

One site. Different starting points.

A message that fits

Start with the need that brought this visitor here.

Has not read the guide
Whole bean / 250 g

Whole bean / 250 g

Brew-guide reader
Let’s find your grind.

Let’s find your grind.

Show the right example

Put the product, workflow or story they care about in view.

Has not read the guide
Origin and tasting story come first, with the brew guide last

Origin and tasting story come first, with the brew guide last

Brew-guide reader
Whole bean, Espresso or Filter grind to choose from, and the brew recipe moved above the origin story

Whole bean, Espresso or Filter grind to choose from, and the brew recipe moved above the origin story

A relevant next step

Choose the action that fits this visit. Measure purchase completion against the original.

Has not read the guide
Explore the brew guide

Explore the brew guide

Brew-guide reader
Prefer to grind fresh? Meet the Pocket Grinder · $89

Prefer to grind fresh? Meet the Pocket Grinder · $89

The useful things first

Help each visitor find their starting point in the same site.

Has not read the guide
Origin and tasting story come first, with the brew guide last

Origin and tasting story come first, with the brew guide last

Brew-guide reader
Whole bean, Espresso or Filter grind to choose from, and the brew recipe moved above the origin story

Whole bean, Espresso or Filter grind to choose from, and the brew recipe moved above the origin story

  • No time spent on a brew guide section
  • Kept a brew guide section on screen for 8 active seconds, then opened another coffee

Questions

How is experience level inferred?

From what this browser has read, such as time on a guide, or an explicit choice where your site offers one. Never from demographic or sensitive traits.

Can people switch versions?

Through your own page. Keep the full specifications and a link to the guide visible in both versions.

Do facts or specifications change?

No. Leave the regions holding prices and specifications unregistered and nothing can change them.

Who is Dynamite for?

Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.

Do I need to redesign anything or migrate?

No. It works with any website out of the box.

How long until I see results?

You should be implemented in a day and start seeing results within a week.

Do I get help setting up?

Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.

Are there guides?

We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.

How much management does it take?

Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.

Will it affect my page speed?

No. Dynamite runs at runtime, after your page has painted.

Where does the data live?

In a cookie in the visitor's browser, backed up and enriched on a server.

What can be changed?

Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.

How fast is it?

Dynamite caches variants, so the decision engine can render new content within 300 ms.

Sell to every visitor like they are the only one.

Or email samraaj@ion.design