A message that fits
Start with the need that brought this visitor here.
No clear topic
The Meridian Daily
Local-news reader
The Local Briefing
Personalize newsletter signups for every reader
Dynamite personalizes your signup offer within 300 ms, so every reader is invited to the newsletter that matches what they read.
- A topic-specific invitation
- A matching example
- Relevant content first
No clear topic
- First visit, landed on the Business section
Illustrative example: Meridian. Generated design previews.
A signup band on a section with no newsletter of its own
Meridian sends a daily, a local and a policy newsletter. Its Business section front has a signup band and no business newsletter to put in it, so the band offers the daily unless the reader’s history points elsewhere.
The data behind every decision
Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.
No clear topic
From every visit
- Where they came from
- Campaign and ad
- Pages they viewedFirst visit, landed on the Business section
- Past visits
- Device, location, time
Data you connect
- De-anonymizer
- Company and contact matches
- Your CRM and product data
- Custom connectors
Install on any website with one line of JavaScript
<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
Shopify
Webflow
Framer
WordPress
Squarespace
Wix
Next.js
Built for your agents
Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.
Claude
OpenAI- Any MCP client
Self-improving
Dynamite reviews performance across all variants and personas, so each iteration gets better.
You keep control
Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.
- A topic-specific invitation
- A matching example
- Relevant content first
Illustrative example: Meridian. Generated design preview.
One site. Different starting points.
No clear topicLocal-news readerShow the right example
Put the product, workflow or story they care about in view.
No clear topicFive stories worth your time, at 7 am
Local-news readerCouncil votes and roadworks in your area, every weekday
A relevant next step
Choose the action that fits this visit. Measure newsletter signups against the original.
No clear topicSign up
Local-news readerGet the Local Briefing
The useful things first
Help each visitor find their starting point in the same site.
No clear topicFive stories worth your time, at 7 am
Local-news readerCouncil votes and roadworks in your area, every weekday
- First visit, landed on the Business section
- Read two stories from the Local section in this browser, then opened Business
Questions
How is the topic selected?
From the articles this browser has read on your site and how the visit arrived. A reader with no clear topic gets your default prompt.
Can existing subscribers be excluded?
Reliably, only with subscriber status from a data connector you host. Without one, a version can exclude browsers that have reached your signup confirmation page.
How is signup confirmed?
Dynamite counts the form submit, or an event your code sends on success. Email confirmation is measured in your email tool.
Who is Dynamite for?
Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.
Do I need to redesign anything or migrate?
No. It works with any website out of the box.
How long until I see results?
You should be implemented in a day and start seeing results within a week.
Do I get help setting up?
Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.
Are there guides?
We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.
How much management does it take?
Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.
Will it affect my page speed?
No. Dynamite runs at runtime, after your page has painted.
Where does the data live?
In a cookie in the visitor's browser, backed up and enriched on a server.
What can be changed?
Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.
How fast is it?
Dynamite caches variants, so the decision engine can render new content within 300 ms.
Sell to every visitor like they are the only one.
Or email samraaj@ion.design
