A message that fits
Start with the need that brought this visitor here.
Food reader
Every Meridian recipe, tested twice
Policy reader
The budget, line by line
Personalize your publication for every reader
Dynamite personalizes your publication within 300 ms, so every reader sees the stories and offers most likely to keep them reading.
- Message for this visit
- A matching example
- Relevant content first
Food reader
- Read three recipes in this browser over the past fortnight
Illustrative example: Meridian. Generated design previews.
A front page with one fixed lead and one flexible strip
Meridian’s front page opens with the lead story editors pinned this morning. Further down, a six-card “More from Meridian” strip and the subscription offer beside it are targets.
The data behind every decision
Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.
Food reader
From every visit
- Where they came from
- Campaign and ad
- Pages they viewed
- Past visitsRead three recipes in this browser over the past fortnight
- Device, location, time
Data you connect
- De-anonymizer
- Company and contact matches
- Your CRM and product data
- Custom connectors
Install on any website with one line of JavaScript
<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
Shopify
Webflow
Framer
WordPress
Squarespace
Wix
Next.js
Built for your agents
Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.
Claude
OpenAI- Any MCP client
Self-improving
Dynamite reviews performance across all variants and personas, so each iteration gets better.
You keep control
Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.
- Message for this visit
- A matching example
- Relevant content first
Illustrative example: Meridian. Generated design preview.
One site. Different starting points.
Food readerPolicy readerShow the right example
Put the product, workflow or story they care about in view.
Food readerThe strip’s two food stories move to the front, and the sponsored card keeps slot four
Policy readerThree policy stories lead the strip, around the same sponsored card
A relevant next step
Choose the action that fits this visit. Measure subscription starts against the original.
Food readerSubscribe for the recipe archive
Policy readerSubscribe to follow the budget
The useful things first
Help each visitor find their starting point in the same site.
Food readerThe strip’s two food stories move to the front, and the sponsored card keeps slot four
Policy readerThree policy stories lead the strip, around the same sponsored card
- Read three recipes in this browser over the past fortnight
- Arrived from a search for the budget and read a second policy story
Questions
Can editors pin and exclude content?
Yes. Editors choose which modules may change, and inside those, pinned items, ads and sponsored cards keep their slots.
What content feed is needed?
None for reordering existing cards or for offers. Fresh article cards use the public RSS feeds a WordPress site already publishes, with no credentials or plugin.
How is subscriber status verified?
By your own system, through a data connector you host. Without one, Dynamite treats no reader as a subscriber.
Who is Dynamite for?
Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.
Do I need to redesign anything or migrate?
No. It works with any website out of the box.
How long until I see results?
You should be implemented in a day and start seeing results within a week.
Do I get help setting up?
Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.
Are there guides?
We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.
How much management does it take?
Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.
Will it affect my page speed?
No. Dynamite runs at runtime, after your page has painted.
Where does the data live?
In a cookie in the visitor's browser, backed up and enriched on a server.
What can be changed?
Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.
How fast is it?
Dynamite caches variants, so the decision engine can render new content within 300 ms.
Sell to every visitor like they are the only one.
Or email samraaj@ion.design
