Dynamite
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Personalize your store for gift shoppers

Dynamite personalizes your store within 300 ms, so someone buying a gift sees gift boxes, wrapping and delivery first.

Illustrative Good Stuff website for Buying for themselves. Meet your new favourite soda. 15% off a first box in the top bar, and the taster box first in the row
  • Message for this visit
  • A matching example
  • Relevant content first
Buying for themselves
  • First visit from an Instagram ad, no gift page opened
Illustrative example: Good Stuff. Generated design previews.

Buying for yourself, or for someone else

The hero, its photo and the first product row are targets. One shopper clicked an Instagram ad and stayed on the homepage. The other opened the Gifts page and then came back to it.

The data behind every decision

Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.

Buying for themselves

From every visit

  • Where they came from
  • Campaign and ad
  • Pages they viewedFirst visit from an Instagram ad, no gift page opened
  • Past visits
  • Device, location, time

Data you connect

  • De-anonymizer
  • Company and contact matches
  • Your CRM and product data
  • Custom connectors

Install on any website with one line of JavaScript

<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
  • Shopify
  • Webflow
  • Framer
  • WordPress
  • Squarespace
  • Wix
  • Next.js

Built for your agents

Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.

  • Claude
  • OpenAI
  • Any MCP client

Self-improving

Dynamite reviews performance across all variants and personas, so each iteration gets better.

You keep control

Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.

Illustrative Good Stuff website for Buying for themselves. Meet your new favourite soda. 15% off a first box in the top bar, and the taster box first in the row
  • Message for this visit
  • A matching example
  • Relevant content first

Illustrative example: Good Stuff. Generated design preview.

One site. Different starting points.

A message that fits

Start with the need that brought this visitor here.

Buying for themselves
Meet your new favourite soda

Meet your new favourite soda

Buying a gift
Give the good stuff

Give the good stuff

Show the right example

Put the product, workflow or story they care about in view.

Buying for themselves
15% off a first box in the top bar, and the taster box first in the row

15% off a first box in the top bar, and the taster box first in the row

Buying a gift
Gift boxes first in the row, wrapped, with a handwritten note

Gift boxes first in the row, wrapped, with a handwritten note

A relevant next step

Choose the action that fits this visit. Measure gift orders against the original.

Buying for themselves
Try the taster box

Try the taster box

Buying a gift
Shop gift boxes

Shop gift boxes

The useful things first

Help each visitor find their starting point in the same site.

Buying for themselves
15% off a first box in the top bar, and the taster box first in the row

15% off a first box in the top bar, and the taster box first in the row

Buying a gift
Gift boxes first in the row, wrapped, with a handwritten note

Gift boxes first in the row, wrapped, with a handwritten note

  • First visit from an Instagram ad, no gift page opened
  • Opened the Gifts page or a gift box in this visit

Questions

Can a returning shopper also buy a gift?

Yes. Write the gift version so a gift page opened today outranks earlier browsing.

What triggers gift content?

An action in the visit: arriving from a gift guide or gift campaign, or opening your Gifts page or a gift product. With none of those the original page stays.

Do we need purchase history?

No. The signals come from the current visit and work with the script alone.

Who is Dynamite for?

Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.

Do I need to redesign anything or migrate?

No. It works with any website out of the box.

How long until I see results?

You should be implemented in a day and start seeing results within a week.

Do I get help setting up?

Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.

Are there guides?

We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.

How much management does it take?

Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.

Will it affect my page speed?

No. Dynamite runs at runtime, after your page has painted.

Where does the data live?

In a cookie in the visitor's browser, backed up and enriched on a server.

What can be changed?

Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.

How fast is it?

Dynamite caches variants, so the decision engine can render new content within 300 ms.

Sell to every visitor like they are the only one.

Or email samraaj@ion.design